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Facebook has changed the ground rules for interacting with customers online -- providing both dramatic new opportunities and new speedbumps that can throw your efforts off course!

Facebook fans are not the same as customers

Just having a page on Facebook isn't enough -- thousands of companies, performers, and speakers have fan pages of Facebook with lots of fans but little actual result. You have to have the mechanism to turn FANS into CUSTOMERS, a mechanism that isn't automatically available on Facebook. Inspirata can provide specialized Facebook consulting and plugins to provide your fan page with CUSTOM TABS that allow you to:

Inspirata can provide custom consulting on how to use posts on your fan page to increase your fan base and increase the percentage of fans who become customers.

We can also design custom Facebook advertising programs that will do mroe than boost your number of fans -- they will increase your number of customers!

How many fans actually see your posts

Fewer than 15% of your fans will see posts on your fan page with the new system. If you are not taking active steps to make your posts viral, if you are not collecting email addresses of your fans and staying in touch with them through an email list, chances are they've long since stopped hearing from you.